Apex CB Financial Planning Ltd are independent financial advisers established in 2004 from the merger of Apex Financial Planning and CB Financial Services Ltd.

Our aim is to provide an outstanding service to corporate and personal clients with highly qualified practitioners providing financial solutions to individual and corporate clients.

Thank you for visiting our new Internet site. As an up-to-date business, we want to give you the opportunity to stay in touch with our company and our services.

Our Philosophy

Financial Planning is a complex subject. Setting strategies, deciphering the jargon, knowing how different products work and how they interact with each other, and the long term implications such as taxation and potential changes in legislation, is a full time job and is exactly why there are full time advisers such as ourselves.

Apex CB Financial Planning offers a professional, yet friendly and effective service for you or your company, through a wide range of solutions backed up with market-leading research systems. We believe that websites can’t advise people on their financial futures, nor should they. When dealing with people’s finances a personal touch is necessary, allowing us to identify and evaluate your own personal needs and aspirations.

We are focused on building long term client relationships as we believe that this is the most effective way for clients to achieve their financial goals.

Why choose an Independent Adviser?

Being independent means that we are not tied to any one Company (or Mortgage Lender) and therefore the advice we provide is totally unbiased. Only after discussing your objectives will we research the entire UK market place on your behalf. When dealing with Apex CB Financial Planning you will benefit from an adviser who will:

• Give impartial, independent advice.
• Act on your behalf at all times, not on the behalf of any other product or service provider. We are your advisers and will always put you first.
• Be honest and transparent in our dealings with you. Commissions are always disclosed before you sign on the line, and fees are agreed in writing before any work is undertaken. Fees and commissions are covered in more detail in the Key Facts about the cost of our services.
• Supply you with written Terms of Business, and Key Facts documents before providing you with any advice.
• Provide a report or letter in straight -forward plain English explaining the reasons for any recommendations.
• Be qualified as an experienced financial planner, which means having passed (as a minimum) the Chartered Insurance Institute’s Certificate in Financial Planning (CFP) examinations.
• Be registered with the Financial Services Authority and authorised to conduct investment business.
• Seek to increase his own knowledge and professionalism by undertaking Continuous Professional Development.
• Be part of a larger organisation of similar professionals and product specialists ensuring that their clients have access at all times to up to date information, products and services.
• Have access to leading technology to assist in the research and administration on behalf of clients.